The Heavy Duty Parts Report
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The Heavy Duty Parts Report
An Electric Propulsion System on Commercial Trailers
Episode 314: Join us on an electrifying journey as our host, Jamie Irvine, interviews renowned engineer Ali Javidan, CEO and Founder of Range Energy. Javidan sheds light on the importance of electric trailers for fleets and on how they support drivers to feel confident and comfortable on the road.
With his extensive experience and collaboration history with Elon Musk at Tesla, Javidan offers invaluable insights into the electrification landscape, empowering fleets to make informed decisions. The technology his company has developed results in huge fuel-savings and lowers carbon emissions.
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You're listening to the Heavy-Duty Parts Report. I'm your host, Jamie Irvin, and this is the place where we have conversations that empower heavy-duty people. Welcome to another episode of the Heavy-Duty Parts Report. My name is Jamie Irvin and I'm very happy to be here to talk to you today about challenging the status quo in the trucking industry.
Jamie Irvine:Many of you know me from my days of manufacturing and distributing heavy-duty parts, when I was either working as an operations manager or working as a sales manager. Some of you who've been following the show got to see that transition where I moved from that role into the host of the Heavy Duty Parts Report and for dozens of leadership groups who've worked with our company, the Heavy Duty Consulting Corporation. You know me as the CEO of that company, Regardless of what role you've worked with me in in the industry. If you know me, you know how dedicated I am to the concept of heavy-duty people flourishing Now, as Bob Dylan once said in a famous song times they are a-changing, and that has never been more true than it is right now in the trucking industry. And because of all of this change, the need for heavy-duty people to be adaptable and for them to challenge the status quo and do things differently has also never been more needed than right now. Because of that, I am always on the lookout for guests that I can bring on the show, who really exemplify what it takes to challenge the status quo in the trucking industry, and today's episode is one such guest.
Jamie Irvine:Now in early March, we attended the Technology and Maintenance Council's spring annual meeting in New Orleans, and so you can imagine how excited I was when I was able to schedule an interview with the CEO and founder of Range Energy. This company is very, very much challenging the status quo when it comes to the electrification of commercial equipment. First of all, this guest actually worked with Elon Musk at Tesla. Second of all, this guest has had over 15 years in working on the electrification of vehicles. There's not too many people who can say that. But most importantly, this particular guest and the company that he founded, Range Energy, has taken an approach with the electrification of commercial equipment in a completely different direction than what you think when you hear electrification of commercial equipment.
Jamie Irvine:So for all of these reasons, I was extremely excited to interview my guest today, and, in addition to that, they actually set up a podcast studio in the back of a 53-foot trailer at the convention site. So, whereas most of my interviews were conducted in the booth, this particular interview is conducted in this awesome podcast suite where we were able to sit down on like couches and there was soft lighting and it was so comfortable and it was such a great opportunity to have a really extended conversation at least an extended conversation from the perspective of being at a trade show to talk about this incredible technology and the way they've gone about challenging the status quo in the trucking industry. So I'm going to let my guest introduce himself and we're going to get right into the interview. I hope you enjoy it as much as I did.
Ali Javidan:Hi, my name is Ali Javidon. I'm the founder and CEO at Range Energy.
Jamie Irvine:Well, this is not the usual setup for me at a trade show. We are here at TMC and my guest today was kind enough to create a podcast booth just for this interview.
Ali Javidan:Just for you, just for me. I really appreciate it.
Jamie Irvine:My guest today is Ali Javidon. He's the CEO of Range Energy. Welcome to the Heavy Duty Podcast.
Ali Javidan:Thank you so much, so glad that we can spend some time together. Yeah, yeah, it's great to finally meet you, and I'm glad we could host you inside of our drive-in, that's right.
Jamie Irvine:Our alpha trailer. So this is the Technology and Maintenance Council. It's a big fleet show. We're in New Orleans right now, and this is a time when the whole trucking industry comes together, and so it was a great opportunity for us to talk about what your company is, what it does, how it's really changing things in the industry. But before we get into that, tell me a little bit about the trends that you saw. That, as a CEO and founder, made you see an opportunity to help the trucking industry.
Ali Javidan:Yeah. So back in around 2020, 2021, early 2021, I started to think kind of what my next career move was going to be and I recognized that there was a lot of effort and energy being put in the commercial electrification and just generally commercial decarbonization and I've been in the electric vehicle space for the last 15 years, a little bit more than that and so as I started to look at opportunities and obviously I started to see the big stuff you know, the Tesla Semi and Freightliner E-Cascadia and all of this other stuff and one of the areas that so I started to recognize that a lot of these solutions required massive changes to operations and to infrastructure to adopt. You know, when you electrify the primary mover, that's it. If that thing isn't charged or it's not working or there's a problem, your customers are not getting the load Right, and so you couple that that kind of you know this is a very binary, like everything's going great or everything's really scary moment with the. Looking at the space of innovation, one of the areas that I noticed no matter what, you know, whether it was the super truck program or any of the electrified or hydrogen solutions, fuel cell solutions I recognized that the trailer was staying the same and nobody was innovating on the trailer.
Ali Javidan:And I've been driving trucks and trailers mostly kind of small scale driving trucks and trailers since I was around 14 or 15 years old and I know the kind of anxiety that a driver has, I know the safety implications that exist when you're pulling on, when you're towing a trailer, especially in the class eight space, and so I had this kind of immediate empathy for the driver and for the industry, thinking, well, what's going on with the trailers? Nothing's being done to the trailers. And so that's when I realized, well, we should think about electrifying the trailers. What happens when we electrify the trailers? And as I started to think through that, we were thinking about efficiency and energy. Safety started to pop up because now the electric axle can actually act as a new braking modality for the trailer, augmenting the ABS and the friction brakes, and so you can go down a long grade, a long mountain grade six, seven percent, and the trailer will actually hold the system speed and put that energy back into the battery pack of the trailer.
Ali Javidan:And then you start thinking about operational fit. Well, if you buy an eSemi, you have to also buy some property. You have to buy megawatt charging, you have to hopefully the utilities will show up someday all of that stuff, plus the CapEx, to do all of that work. Well, the trailer has to be parked somewhere, and generally it's parked at the loading dock when it's getting loaded and unloaded. And so if we can build a charging infrastructure that works while the trailer is at the loading dock being loaded and unloaded with goods, then now this is a decarbonization solution.
Ali Javidan:That number one works on the tractors that exist and will continue to work on the electric tractors or the compressed natural gas or fuel cell or whatever. The direction is that we go in the future and do things like double the range of an E-Cascadia, for example. And then there's the operational fit. This has to fit in the way that the fleets work today, because the worst thing I could possibly do as a quote unquote technologist or a Silicon Valley person is to show up and say look at how cool this thing is that we made. You guys aren't working very efficiently. Change everything about what you're doing to use this. We go the opposite. We say how do you work and how can we develop tools to slide into the operations that you have today and bring a marked benefit?
Jamie Irvine:So when we talk about the general trend of electrification, you saw that because people were ignoring the trailer, there was an opportunity. Now were you the first person to approach that and try that? Or is this a completely untouched area? Or has other people gone there before and were unsuccessful, and you found a way to succeed?
Ali Javidan:So the short answer is that other people have tried this before. The a little bit longer answer is that back in 2008, we actually talked about electrified trailers at the early days of Tesla. When we were talking, you know, brainstorming this was like in the early roadster times and we were ideating the sedan and what that sedan could look like and what the features could be, and we were also thinking about what else has to be true for electric vehicles to proliferate on the roads and we were thinking supercharger networks at that time and all of that. Electric trailers was actually an idea that a few folks within this early r&d team had and it was just a kind of a fun thing and and uh and yes, since in the let's say, if we fast forward to the last three or four or five years, there have been folks like highly on trailer dynamics and others that have attempted this type of work, and and trailer dynamics is actually making some headway in Europe, but nobody has done this kind of full systems approach where you actually incorporate functional safety, where you incorporate things like torque security in your drive stack, where you actually develop a purpose-built battery system for this environment something that can work in Minnesota as well as it works in the summer in Texas, really thinking about this as a true vehicle or a true robot with full safety.
Ali Javidan:That's basically in the form of the things that we know how to use, and so that was the kind of you know, thinking about everything that had been out there before and thinking about the complications that were in the previous stacks of ideas and things.
Ali Javidan:We really wanted to dramatically simplify everything, and one thing that we have been able to do that nobody has ever been able to do is use the kingpin as the primary input for the trailer controls, and what that does now is that that's what truly allows us to work on an old Peterbilt or Freightliner or a brand new Tesla. E-semi is because we're not relying on any data connection. We're just sensing how hard the tractor is pulling and we tell the trailer come along and make yourself feel weightless, both in acceleration but also in regen as well, and that's how we can get double the fuel economy. You know if you're getting five or six miles per gallon now, you're getting 10 or 11, maybe 12 miles per gallon, depending on the route. We're reducing harmful diesel particulate emissions by about 70%, and that's really because we are able to hook up to any of these tractors and really sense the intention of the tractor and the driver and just have the trailer be a very, very fast fall.
Jamie Irvine:We're going to take a quick break to hear from our sponsors. We'll be right back. Are you deferring maintenance because of filter cost or availability? Or, worse yet, are you trading down to no-name filters to try to save a few bucks? Either way, you're rolling the dice. The good news there's a new premium filter option for fleets Hanks Filtration. If you're responsible for a fleet, you won't believe how much using Hanks filters will save you. But you've got to go to heavydutypartsreportcom slash Hanks to find out more. That's heavydutypartsreportcom slash H-E-N-G-S-T Head there.
Jamie Irvine:Now this episode of the Heavy-Duty Parts Report is brought to you by Find it Parts, your ultimate destination for heavy-duty truck and trailer parts. Discover a vast range of parts at finditpartscom. Don't spend hours a day looking for parts. Instead, visit finditpartscom and get them right away. We're back from the break, and before the break I thought Ali did an excellent job of explaining their origin story, of their company, of how he came about this idea to add an electric propulsion system onto trailers, and now we're going to really dive into the impact this technology is having on drivers and the fleets that operate this commercial equipment.
Jamie Irvine:I hope you enjoy the rest of this interview. So I remember when something like an automated transmission came out the drivers. It took a number of years for drivers to really, who had always done it the old way to adapt, really who had always done it the old way to adapt. Now I'm imagining they're still driving an ICE vehicle, right? Maybe they've adapted to an automated transmission and now you want them to pull an electrified trailer. Like, is that dramatically changing the driving experience and what? How have the drivers reacted when they've tested this for the first time?
Ali Javidan:Yeah, that's a great question, so I'll give you a little bit of another verbose answer. So before I was doing any electrification, I spent about 10 years in the motorsport industry as a race engineer and one of the most important lessons I learned as a race engineer is that if the driver is absolutely confident in the driver's seat, then you can extract all of the speed you ever want out of that car. And if the car can't go any faster, it's not because the driver is not comfortable.
Ali Javidan:And that driver is your primary point of feedback.
Jamie Irvine:So just let me ask you something. So if the driver isn't comfortable, you could have better technology on the car and get slower speeds, absolutely, and if they're comfortable, you could have at least at par or better technology and get maximum out of that.
Ali Javidan:That's right. In racing it's a little bit of a different scenario because you're talking about how do you get the driver to push the car to 10 tenths all the time? And if they're not comfortable, no matter how much technology or how much grip those tires have or downforce has, that driver's not going to get to eight tenths or nine tenths, to even touch 10 tenths. But if they're confident, even if that car has inferior tires or inferior aero, if the driver's at 10 tenths they can do heroic things into turns and out of turns. They have that confidence to charge through the race.
Jamie Irvine:But there is a correlation with professional drivers on the road. I mean getting that the most out of your truck and trailer is like the essential job of the driver. Maybe the only thing more important than that is maintaining safety so that the public are safe.
Ali Javidan:Yeah, so what we do is how we carry that into our time here. Essentially, what we've been able to do with the kind of the driver feedback is that we are now actively looking for areas that the driver feels uncomfortable and we have our powertrain support in those moments. So when you're facing up a hill, we have enough sensing in this trailer to know exactly what you're doing, where you're looking so you're climbing the mountains in colorado or we're helping assist up.
Ali Javidan:so at the grapevine, which is a route in southern california, six percent grade, 42 miles over a mountain, we were our tractor trailer did 60% throttle, 55 miles an hour, loaded up that mountain, didn't touch the brakes on the backside of the mountain and we put all that regen energy back into the trailer and what that does is that gives the driver the confidence to know if they can. If they need to pass somebody, they can. If they need to slow down, they have nice cold brakes ready to be applied any time. So that they have that driver's confidence.
Ali Javidan:And so the last piece I'll say is that we've done a couple of customer pilots and one of the customer pilots they had just come off of a pilot with an electric semi. That electric semi company gave a rating of basically a score chart to each driver Out of 110 points. That electric semi scored a 77 out of 110. In that fleet we use the same word for word, we use the same exact survey with the drivers, and the drivers getting out of their own tractor with our trailer scored 108 out of 110. And we got quotes like holy moly, you made my tractor feel like my Tesla. And we're really, really actively targeting the driver experience because, ultimately, the driver experience is also going to correlate with efficiency and, most importantly, with safety.
Jamie Irvine:Yeah. So now the trailer gets pulled into a shop and a technician looks at it. How are you going to support the maintenance, the replacement parts, the inevitable repairs and diagnostics that are going to need to be done? How are you going to support that throughout the industry?
Ali Javidan:So diagnostics is a little bit of an aside, but basically what we're doing is we're building a standardized kind of diagnostics protocol and communications protocol. That information will be available to any of the fleet or sorry, fleet management tools or diagnostic tools that the fleets currently use.
Jamie Irvine:So we're not proposing You're not trying to reinvent the wheel when it comes to fault codes or anything like that.
Ali Javidan:Yeah, we're basically kind of going with industry standards here, and the intention here again kind of leading into this industry with humility is that you know, when we enter a fleet and we start talking to a fleet, one of the first things we do is we'll go sit and talk to the union steward, we'll talk to the mechanics, we'll talk to the fleet operators and we'll understand even down to what tools they have in their toolbox Right down to what tools they have in their toolbox. So the intention here is that this trailer should be able to show up to any fleet yard and be serviced using the same exact tools. And yeah, maybe the axle now has a bigger lump in the middle of the wheel ends.
Ali Javidan:But the wheel ends are the same. Same brake tools on the wheel end, same lug nuts, same all of that other stuff. It's just this lump in the middle is a little bit different.
Jamie Irvine:You're not adding complexity to the technician's world, no way.
Ali Javidan:No way, actually, I used to be an ASE certified master technician.
Jamie Irvine:You've done a lot in your life my friend.
Ali Javidan:Yeah, I have, and I've worked on cars and trucks. I still work on them at home, and so I'm incredibly empathetic to all of the different folks that keep this industry running. I'm incredibly empathetic to all of the different folks that keep this industry running, and we want to make sure that everywhere that we bring a new piece of technology, it feels familiar and it feels like something that is comfortable to use, even if it's something completely new to the fleet.
Jamie Irvine:Yeah Well, it has been a wonderful opportunity to talk to you. I'm very excited to see where you take this company and how you continue to transform the trucking industry. Maybe, just by way of conclusion, could you just talk a little bit more about the anticipated benefits that fleets are going to get by utilizing your trailer technology.
Ali Javidan:Yeah, so on the very, very surface is that we get about 40 to 50% better fuel economy. So if you're getting five or six miles per gallon, expect to get um 11 or 12 miles per gallon, uh, uh, and then, if, uh, and then we're reducing the diesel emissions and the harmful particulates by about 70 percent.
Jamie Irvine:so that's the kind of no other change to no other change to anything, anything nothing at all.
Ali Javidan:Um, that's just on the quick on, on the surface, and if you don't have any charging infrastructure in your fleet, we get about 10% better fuel economy because we're regenning through that axle Right. And so there are fleets that are running routes and running lanes without charging at all and seeing net benefits Because there's also in addition to the efficiency benefits. Our system can run a reefer, especially if you're running over the road, we can actually run that reefer essentially indefinitely by turning up and down the regen on the axle, and so there's a bunch of different benefits there, and the important piece here is that we're building this trailer as a new platform for all of the other stuff that's showing up trailer as a new platform for all of the other stuff that's showing up electric lift gates, uh solar, uh electric, tru exactly all of that stuff, and so our battery and the generator that is the e-axle will also act as the power supply and the power generation plant within the trailer to power all of these other ancillary components that are coming out.
Ali Javidan:So we're just starting just by driving and showing the efficiency information and the safety stuff. We're just scratching the surface of the opportunity for these trailers and these fleets.
Jamie Irvine:And when it comes to the way that a fleet specs this, is it only on new trailers or is there a retrofit option that's going to be available?
Ali Javidan:The retrofit option is a real thing. We, you know, thanks to the industry that have standardized a lot of things like tandem sliders and things like that, and so our, our slider will carry over from you know, your we can. We can basically build a kit that gets retrofit into your old trailer Fantastic.
Ali Javidan:The last element sorry from your last question about charging, because this is something I think a lot of the customers are going to be asking or the listeners are going to be asking about. Charging is something that's very, very important to this industry and the infrastructure around charging is very important. If you think of an electric tractor, you have to install megawatt charging, you have to do 800 megawatt, 1.2 megawatt charging stations. And those tractors, every time they're parked they're burning money. The trailers because they're parked at a loading dock. We can charge at the loading dock using shore power because we can actually leverage 150 kilowatt, 200 kilowatt, 300 kilowatt DC. Fast chargers that are readily available in the automotive space, that can use building power and just charge at the loading dock. Dc or, even better, some of our beverage routes. They just hook up overnight and the thing is loaded up overnight. The driver shows up in the morning.
Jamie Irvine:Charge ready to go.
Ali Javidan:It's charged ready to go, and we just use level two charging, basically that you can buy off of Amazon, and so the charging solution becomes much more flexible. This way, obviously, our trailer will also charge off the megawatt charging that most of the fleets are building. But that charging element is a very, very important piece to this, because it oftentimes just gets kind of brushed under the rug.
Jamie Irvine:Well, and especially over the years where we're going to do this transition, this is not going to happen all at once, so there's going to be different scenarios at different locations as each fleet and each location gets to that level of electrification.
Ali Javidan:Yeah, and then you start thinking about the warehouse operators, like the prologists of the world. As they build new warehouses, they start to see technology like this and they incorporate that charging at the loading dock. So then it truly becomes completely transparent, no matter what your lanes look like or what your operations are.
Jamie Irvine:You've been listening to the Heavy-Duty Parts Report. My name is Jamie Irvin. I've been speaking with Ali Javidan. He is the CEO and founder of Range Energy. If you'd like to learn more, go to rangeenergy. Links will be in the show notes, Ali.
Ali Javidan:thank you so much for being on the show. Thank you so much and thanks for building a podcast studio for us. That was great.
Jamie Irvine:Yeah, of course, adding an electric propulsion system on a commercial trailer definitely qualifies as challenging the status quo in the trucking industry in my books. I hope you enjoyed that awesome interview. This episode originally aired on Monday, april 15th 2024. And I am on my way down, as we speak, to Grapevine, texas, which is just outside of Dallas, for HDA Truck Pride's annual meeting. I'll be conducting several interviews with HDA Truck Pride members. These are parts and service locations that serve the trucking industry. We're going to be talking about the challenges they're facing, some of the innovative things they are doing to overcome those challenges and the benefits of being a member of HDA Truck Pride.
Jamie Irvine:These interviews are going to air in May, so if you haven't already, head over to heavydutypartsreportcom. Sign up to our weekly email. You'll get one email a week where we update you on the latest content so you never miss out. If you like listening on your podcast player of choice, hit that follow button for free and if it gives you the option, give us a five-star rating and a review. It really does help us to spread the word. And if you like watching the video version of our show, make sure you hit the subscribe button on YouTube and click that bell notification so that you get notified of new episodes being aired. Thank you so much for your ongoing support of the Heavy-Duty Parts Report. My name is Jamie Irvin, I'm your host and, as always, I want to encourage you to be heavy duty.